Google’s acquired Feedburner back in June of 2007. Feedburner has since been integrated into the Google Adsense platform. Bloggers can now place adsense units into their RSS feeds. In order to take advantage of of this service I needed to migrate my three Feedburner feeds into the new Google adsense feeds system.
According to this Google/Feedburner FAQ, February 28, 2009 is the deadline to migrate feeds. After that users will no longer be able to access their Feedburner accounts.
The migration process is simple for regular Feedburner users.
I use the MyBrand service – see my earlier ‘Google Turned Feedburner into ‘Free’burner Without My Knowledge’ post. A few more steps are required to migrate MyBrand feeds.
General Migration Steps
You can initiate the migration process from inside of Google Adsense or Feedburner. I initiated the transfer from within Adsense.
Note: You’ll need to set up an adsense account before you initiate the migration.
- Click on this link to begin: ‘Move feeds to your Google Account’.
- Enter your Feedburner credentials into the following dialogue box:
Until two days ago, I was blissfully unaware of the fact that Google had purchased Feedburner back on June 3, 2007 and in the process made two of its key services, FeedBurner Stats Pro and MyBrand, available to bloggers for free (see announcement).
[February 3, 2009 Update: Google has integrated Feedburner into its Adsense platform. See my new post ‘How to Migrate Feedburner Feeds to Google Adsense’.]
FeedBurner Stats Pro provides bloggers with detailed statistics about how often their RSS feeds are being used, which posts are being read/accessed the most, what feed readers are being used etc.
MyBrand allows the blogger to use a blog-branded RSS feed URL (in my case http://feeds.daleisphere.com/thedaleisphere) rather than a Feedburner-branded URL (eg: http://feeds.feedburner.com/thedaleisphere even as Feedburner continues to manage the feeds in the background. The obvious advantage of MyBrand, aside from the branding aspect, is that bloggers are no longer locked into Feedburner and can seamlessly transition their feeds to a competitive service without requiring their readers to update their feeds. (More details here)