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Analyzing My Second $100 from Google AdSense – in One Third the Time

google adsense logoMy first $100 in AdSense revenue was generated from my three blogs in approximately 10  months. My second $100 was generated in just over 3 months – from March 4 to June 7 2009. It took 327,383 served ad impressions to generate the first $100,  189,290 to generate the second.

As I described in my ‘Analyzing My First $100 from Google AdSense’ post, for this last three month period I dropped footer ads in lieu of what I hoped to be a more lucrative ad type – inline text ads. I was right. Some how I also benefited from higher per-click revenues (see details below) for the second $100 than I did for the first $100.

Ad Structure

For the last three months each of my sites used the following three primary ad types (channels in AdSense parlance) – each as depicted in the image below:

  • tower ads (120 x 600 down the right column);
  • cube ads (250 x 250 in the middle column); and
  • inline text ads (468 x 60 in-post text ads – below the title, categories and tags fields and above each post entry).

2nd adsense $100 - ad structure on daleisphere

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Analyzing My First $100 from Google AdSense

Google AdSense Logo I signed up for Google AdSense on April 4, 2008. It took several weeks to sort it out and to slowly integrate the ads into The Daleisphere and my two professional blogs. After some initial testing, I had them implemented by early June 2008.

Round about March 3, 2009 I cleared my first $100 in AdSense revenue! Whoo hoo! That’s $100 in 10 short months – roughly 30 cents per day.

No Text or RSS Ads at First

My biggest mistake, it seems, was to decide not to use the text-based Google Ads – like the ad you can now see at the top of this post (just under the Categories and Tags). I think blogs littered with AdSense text-ads look hideous. I wanted my ads to be presented tastefully. Hence, for the first 10 months I opted for image-only ads.

Note: My sites only became eligible for RSS Feedburner ads in January 2009. So no significant revenue came in from that source.

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