$35 Rogers iPhone Unlimited Rate Plan Leaked – Rumoured

Rogers iPhone

[June 28, 2008 Update: Rogers announced its actual rate plans on June 27. Click here for the details. I’m leaving this rumour post as it was for posterity.]

This post on the forum purports to have the details on Rogers/Fido rate plans for the 3G iPhone set for release on July 11. This was picked up by the Financial Post here, giving it enough credibility for me to blog about.

[July 20, 2008 Update: According to this article in the Toronto Star, the pricing plan set out below is wrong.  Here’s what the says:

Under the new model, smartphone users can choose between “flex” and “non-flex” plans with buckets of data that range in price from $60 for 1 gigabyte to $100 for 6 gigabytes. The plans are purchased in addition to a voice plan.]

[July 19, 5:28 pm Update: AppleInsider is questioning the veracity of this ‘leak’ here. They point out the purported leaked Rogers memo looks identical to an earlier AT&T memo. This could be a completely bogus cut and paste fake.]

Summary of the Salient Points

  • $35 Unlimited Data Plan: Rogers (and its subsidiary  Fido) will offer an unlimited data plan for $35 ($45 for enterprise customers), on top of your regular cell phone bill.
  • 3 Year Contract Commitment: Rogers will require you to commit to three years of service. No word on what the early termination penalties are.
  • “No ‘No Commitment’ Option: There will be no option to purchase a non-subsidized phone without a commitment.
  • $199 (8GB) and $299 (16GB) Device Costs: This is the same as in the U.S.
  • 30 Day Return Policy: If you don’t like the device you can return it within 30 days without breaking the long-term contract.
  • Mandatory In-Store Activation: Just like in the U.S.
  • No Word on SMS: Since SMS is nothing but data it should be included in an unlimited data plan. But, AT&T is charging extra for SMS messaging. Sadly, I’d expect Rogers to follow suit. This just means I won’t use SMS

This Would be Terrific

If this is true, it would be generally terrific news and a huge departure from the exorbitant data plan rates of the past. I concluded in this post that I would be willing to pay up to $50 a month for a decent data plan.

Long Term Contracts – Ugh

I do not like long-term contracts. I have always purchased my cell phones at full retail price to leave my exit options open.

There should be a law in Canada, as there is in France, mandating that carriers provide an option to purchase the device without a contract. This tried-and true carrier lock-in-by-contract technique is anti-competitive. It will keep Rogers/Fido users from switching to Bell/Telus when they start selling IPhones on their GSM overlay systems – due to be completed in a year or so.

But, if the penalty for breaking the contract is around $200 or less, I’ll take it. I’ll just consider it a cost of the phone.

Cross Border SIM Card Question

One big question I have is, can I take the SIM card out of the iPhone and use a U.S. AT&T SIM if/when I move back to the U.S. Yes, I know I’d have to pay the penalty to break my contract but I’d like to know if I purchase the 3G iPhone (especially if I pay the penalty) that I can take it with me if/when I move South. It angered me greatly when I returned from the U.S. years ago only to discover that I couldn’t use my the AT&T Motorola GSM phone that I payed full-retail price for on Rogers GSM network.


  1. // Reply

    The iPhone is the only cellphone that I can ever recall to be only available for purchase subsidized with contract. Ignorantly I would say it is somewhat related to it being an Apple product.

    Cross border SIM card, no. That has always been the same for the majority of cellphones to date. In general any subsidized phone is locked to the carrier. Otherwise they wouldn’t be able to have exclusives. It is a royal PITA, but that is just the way it is.

    However you can unlock just about any phone. I have unlocked countless phones, mostly because the Roger’s phone selection isn’t the best. The iPhone was also unlockable, that’s how people have been using it in Canada already. I have seen a few floating around. However if there was ever an update, as far as I’ve heard, you would have to remove the unlock, update, then re-unlock the iPhone or something ridiculous. Whereas for other phones, it’s just a matter of typing in a subsidy code.

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